Adrita is an who builds systemswhere humansand AIactually work together.
The volume goes to the machine; the judgment stays with people. So far that has looked like a content pipeline shipping fifteen to twenty thousand pieces a week at its peak, and custom software running on enterprise clients' own servers. The interesting problem was never the code. It was where the work should live, what the agent should see, and when a person should be handed the moment.
Currently
Building Vibe Life: content systems that keep the quality high and the voice yours.
Know more
What I can do for you
- 01Distribution, built as a systemnowIdea, script, edit, description, thumbnail. AI carries the volume and a defined process keeps the quality where you can put your name on it, in your voice, at a pace a team of editors can't hold.
- 02Systems on top of the way you already workNot automation for its own sake. I learn how your best people do it, make that process clear, and then automate it, with a person kept exactly where judgment matters.
- 03Starting and running an agencyI've been through all of it, from personal brand and sales to building, delivery and handoff. I can help you set one up that doesn't drown in its own manual work.
- 04Companies that run with almost no oneLead generation, content and operations that keep going on their own, and call a human in only when it counts.
How I work
- 01Sit with the people who do the work, and listen to how they actually do it.
- 02Pay someone who is the best at it to show us how they would do it by hand.
- 03Run it by hand until it's clear, then walk it through with you.
- 04Automate it, and keep a person where their judgment is the point.
I work best with people who stay calm when things break, take a U-turn without mourning the sunk cost, and actually want to run side experiments. And who tell me when I'm wrong.
Selected systems
Vibe LifeA content engine that keeps the founder's point of view inside everything it makes. The long vision: a way to manage your digital self.012026 →
BenAIFounding engineer, then engineering lead. The automations behind Ben's videos, custom software deployed on enterprise clients' own servers, an SEO agency in a box, and a client pipeline running fifteen to twenty thousand pieces a week. Part of the team that took the company to about a million in ARR in its first year.022025
ComfyUI pipelines on BasetenNode-based generative workflows deployed for serverless inference: virtual try-on, character sheets, coherent movie sequences. Reproducible enough to become products.032023 – 24- AGAvatar GenZA small studio on top of Automatic1111, built during Buildspace. AI avatars for about twenty clients, a few of them friends. Simple and early, on purpose.042023
Found before it had a name
Every field I’ve left, I left for the same reason. What I found, and what the world called it afterwards.
- 2019Watched OpenAI's agents teach themselves hide and seek, then break the game's physics. No code is perfect.agents
- 2022Beta access to DALL·E, before most people knew the company's name.generative AI
- 2023Trained full models with DreamBooth, then LoRAs the week they arrived. Sold AI avatars to about twenty clients.AI headshots
- 2024ComfyUI graphs deployed as serverless inference. The hard part was making the pipeline reproducible, not one good image.workflows
- 2024Short films made with generative AI, every frame directed by hand because the models were bad. One placed at Project Odyssey.AI film
- 2025Embedded with clients at BenAI, shipping on their servers and in their processes, before the job had a name.forward-deployed engineer
- 2026Content systems where AI does the volume and the voice stays the founder's.nothing, yet.